Rapid growth in the emergence of autonomous vehicles is anticipated in the USA and Canadian markets, and some parts of Europe as well. As a result, it is expected that the rise in autonomous vehicles will significantly influence the demand for ADAS testing equipment in the not-too-distant future.

Future Market Insights forecasts that by 2025 global deployment of ADAS is likely to approach a valuation of US$65bn and the global market for ADAS testing will exceed the US$100m mark in terms of revenues.

To ensure effective and efficient functioning of ADAS features, auto makers have been increasing their investments in ADAS test equipment.

Looking at the rate of increasing expenditure in next-generation automotive technologies, the USA, the UK, Germany and a few Asian economies are likely to be the initial key investment areas.

A plethora of parameters are measured during field analysis. Such data is supported by analytical statistics of accidents and driving simulator studies to quantify the advantages of advanced driver assistance systems in terms of safety, economy and ease of use.

OEMs and ADAS technology firms are plowing heavy investments into R&D in this area, which is likely to push the need for ADAS testing equipment.

Key influencers in the growth of the ADAS testing equipment include the following:

•  The USA and EU have curated a regulatory framework that will come into effect by 2020, calling for all vehicles to be equipped with autonomous features such as forward collision warning systems and emergency braking systems.

•  Car owners have been showing a growing interest in exploring ADAS applications more recently, to experience the next level of driving comfort and economy.

•  R&D efforts have been extended to a point where AI is being introduced in ADAS, for completely new applications. This will thus supplement the demand for ADAS testing equipment in coming years.

•  Tier 1 OEMs and ADAS suppliers are collaboratively partaking in technology exhibitions in emerging economies from across the world, wherein they are devoting a majority of their focus on testing solutions for ADAS.

•  Major electronics and semiconductor companies are expected to play a vital role in providing products, services, and solutions for ADAS testing.

•  ADAS testing will gather momentum in Europe, particularly Germany as the ‘traffic jam assist’ feature, the first-ever partially automated function, arrives on the market.

Although applicability of ADAS still seems to be in its infancy at the moment, OEMs along with their key suppliers firmly believe that advanced driver assistance systems will soon be a major differentiating feature for brands. Needless to say, ADAS will be among the key revenue sources for auto makers in the near future.